¿Cuál es el Foam?
Our 2016 Earth Day Campaign consisted on an educational campaign that delved into the dangers and hazards of styrofoam. April 22 came quickly and we prepared an outreach activity to engage all pedestrians in the area during their lunch hour.
The campaign activity was simple. In return for signing our petition stating that, as a consumer, they were willing to would the 11 cent cost difference between compostable and styrofoam, we would provide one free compostable container per person to take with them to local restaurants where they could ask that their food be served to them in these containers rather than styrofoam. We spoke to all the restaurants in the area— and to our delight, they happily agreed. As our little gift to the Earth, we prepared an educational social media campaign that delved into the dangers and hazards of styrofoam in the hope that we could propagate our message and plant a seed that might take root in other cities around the globe. At AD&V®, our staff has worked hard to raise awareness not only about the grave problem of contamination that styrofoam represents—but also to educate the public about its role as a possible carcinogen.
The Ripple Effect
Ultimately, we gave away nearly 500 containers on Earth Day alone—and more than 750 people signed our petition. Local bookseller and café owner Libros AC joined forces with AD&V® switching out all their product to compostable materials. This earth-friendly effort has even gone multi-generational. Recently, a ten-year old student from nearby Robinson School heard about our initiative and took it to heart. Inspired, she petitioned her school administration to abandon the use of styrofoam in the school cafeteria and succeeded in convincing them to switch to compostable.